Analysis of Lady Gaga- Love Game

Genre Characteristics:

Dance pop-

Lots of dancers through out video, Lady Gaga dancing herself.

Gaga wears unique clothing, attracts attention to herself and individuality.
A lot of use of bright lights normally on Gaga, camera flashes- pictures being taken of her all the time.
Lyrics and visuals:
When the lyrics say "involves some heavy touching yeah" there are a few dancers who are touching Gaga.
Music and visuals:
The dancing in the video matches the beat of the music.
The demands of the Record Label:
There are a lot of close ups of Gaga, Love Game only being her third single she needed to be recognized as an artist. The close ups let her gain achievement.
The video focuses on both the concept and the performance in the video.
Notion of looking:
Lady Gaga does not wear many clothes in the video this attracts male gaze. In the video, the everyone around he ris constantly looking at her, showing she is seen as attractive.
At 0.50, there is a shot of her body in a leotard.
Intertextual References:
The video begins like a film, where the record label is seen on screen. The video consists of a lot of promotion. For example, near the beggining one of the men have "FAME" shaved into his hair. This is promotiong Lady Gaga's album 'Fame'. She also promotes the earphones she has in as there is a close up of her wearing them and then another shot of her stroking them whilst she has them in.