Tuesday, 13 September 2011

Codes and Conventions- Lesson notes.

-Bessie Smith 1920's is a good example of one of the first people to use a music video to promote their single. http://www.youtube.com/watch?v=8Who6fTHJ34.

- Bob Dylan's Subterranean Homesick Blues 1965 is considered to be one of the first modern music videos. http://www.youtube.com/watch?v

-1970- the record industry discovers Tv-shows as a great opportunity to promote their artists. They focus on producing short 'promo'

- Queen's Bohemian Rhapsody 1975 is considered to be one of the first to use advanced visual effects http://www.youtube.com/watch?v=fJ9rUzIMcZQ&ob=av3n

Technical codes

Camerawork: how images are sequenced have a significant meaning , i.e close up shots predominate a create a sense of intimacy for the viewer.
Editing: fast cut montages are used for multiple viewing.others use slow pace etc. to establish mood.

Green/Blue screen= Chroma key

Wiley- "Money in my pocket". The video for this song is very different which would entice viewers with its sense of reality. http://www.youtube.com/watch?v=s6bNKS8QAjM


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