Goodwin's Theory

1. Music videos demonstrate genre characteristics.

2. There is a relationship between lyrics and visuals.

3. There is a relationship between music and visuals.

4. The demads of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work.

5. There is frequently reference to notion of looking and particularly voyeuristic treatment of the female body.

6. There is often intertextual references

Codes and Conventions- Lesson notes.

-Bessie Smith 1920's is a good example of one of the first people to use a music video to promote their single. http://www.youtube.com/watch?v=8Who6fTHJ34.

- Bob Dylan's Subterranean Homesick Blues 1965 is considered to be one of the first modern music videos. http://www.youtube.com/watch?v

-1970- the record industry discovers Tv-shows as a great opportunity to promote their artists. They focus on producing short 'promo'

- Queen's Bohemian Rhapsody 1975 is considered to be one of the first to use advanced visual effects http://www.youtube.com/watch?v=fJ9rUzIMcZQ&ob=av3n

Technical codes

Camerawork: how images are sequenced have a significant meaning , i.e close up shots predominate a create a sense of intimacy for the viewer.

Editing: fast cut montages are used for multiple viewing.others use slow pace etc. to establish mood.

Green/Blue screen= Chroma key

Wiley- "Money in my pocket". The video for this song is very different which would entice viewers with its sense of reality. http://www.youtube.com/watch?v=s6bNKS8QAjM